Sunday, 11 November 2012

Peta Billboard

Peta Billboard, Peta Thanksgiving Billboard, PETA is targeting children in its “Go vegan” campaign with an attack on the traditional Thanksgiving turkey. The group is setting up billboards showing a turkey with a dog’s head and asking children if they would eat their pet dogs for thanksgiving. PETA has acquired notoriety from its sensational “Go vegan” campaign ads.

According to ABC News, PETA plans to run a billboard in the 2012 Thanksgiving season in Reno, Nev.; Boise, Idaho and Sacramento, Calif., that shows a picture of a dog-head on turkey shoulders, with a message that reads “KIDS:

If you wouldn’t eat your dog, why eat a turkey? GO VEGAN.” PETA plans to set up the billboards near public schools in the US and Canada in the hope that it will spark discussion between children and their parents about the ethics of killing and eating turkeys at Thanksgiving.

According to ABC News, PETA (People for the Ethical Treatment of Animals) defended the ethics of its targeting children in their ads. Project manager Alicia Woempner, said: “Children have a natural compassion for animals. They are also bombarded with constant fast food advertisements and we’d like to offset that negative influence with a message of kindness.”

According to Fox News, Marta Homlberg, PETA’s associate director of Youth Outreach Campaign, said in a press release: “Kids love animals, and if they thought about how turkeys feel pain and fear just as dogs and cats do, they want to switch out those drumsticks for Tofurky.

This Thanksgiving, families can give turkeys something to be thankful for by choosing delicious vegan meals.” Lama Advertising Co., a billboard company that owns outdoor ad space in Boise, confirmed they approved the content of the PETA billboard. Lama spokesman Hal Kilshaw, said: “We don’t approve everything PETA sends, but we did approve this.”

According to ABC News, Kilshaw said some of PETA’s past ads were so extreme that PETA officials must have known they would be denied. He said: “And when they’ve been denied, they have been quick to have press conferences about it.”

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