Thanksgiving Online Shopping, IBM Coremetrics Benchmark Report announced a 39.3% increase in online Thanksgiving day spending that served as a prelude to an almost 25% increase in online sales growth over last year's Black Friday numbers.
The group also tracked significant shifts in shopper spending that included a new class of "Mobile Bargain Hunter," armed with hot consumer devices to bag the best deals.
IBM said Black Friday witnessed the arrival of the "mobile deal seeker" using the latest mobile devices as a research tool for in-store and online bargains as mobile traffic was boosted by 14.3% on Black Friday 2011 (compared to 2010 numbers at just 5.6%).
John Squire, Chief Strategy Officer, IBM Smarter Conference said
This year marked Thanksgiving's emergence as the first big spending day of the 2011 holiday season with a record number of consumers shifting their focus from turkey to tablets and the search for the best deals.
This momentum continued into Black Friday where the big winners were those retailers that delivered a smarter commerce experience with compelling, relevant deals that people could easily access from their channel of choice."
The group also tracked significant shifts in shopper spending that included a new class of "Mobile Bargain Hunter," armed with hot consumer devices to bag the best deals.
IBM said Black Friday witnessed the arrival of the "mobile deal seeker" using the latest mobile devices as a research tool for in-store and online bargains as mobile traffic was boosted by 14.3% on Black Friday 2011 (compared to 2010 numbers at just 5.6%).
John Squire, Chief Strategy Officer, IBM Smarter Conference said
This year marked Thanksgiving's emergence as the first big spending day of the 2011 holiday season with a record number of consumers shifting their focus from turkey to tablets and the search for the best deals.
This momentum continued into Black Friday where the big winners were those retailers that delivered a smarter commerce experience with compelling, relevant deals that people could easily access from their channel of choice."
No comments:
Post a Comment