Wednesday 31 October 2012

Bing Election Guide

Bing Election Guide, Bing Elections includes the latest campaign news, poll results and Election Day predictions powered by Bing’s partnerships with news outlets and polling organizations such as MSN, The Huffington Post, Associated Press, the Cook Political Report, Real Clear Politics and others.

“We have a ton of editorial knowledge from MSN and increasingly from Bing that’s been focused on trying to distill useful stuff from the chaos of the Internet for our customers,” Adam Sohn, GM of the Bing business group, told Mashable. “And nowhere perhaps is their a greater need for that then during an election season in the United States.”

For those voters still undecided about their presidential candidate, Bing is also offering a candidate guide, breaking down Barack Obama’s and Mitt Romney’s biographies and stances on the most important issues of the day along with links to their social profiles.

There’s a social element as well, showing the hot topics across the social web, sentiment analysis and a stream of popular Twitter messages and Facebook posts.

Bing, while obviously not pushing any one candidate or issue, is encouraging its users to head to the polls on Election Day with polling place locators (powered by the Voter Information Project) and Get Out the Vote videos from Chelsea Clinton, daughter of Bill Clinton, and Mary Anne Huntsman, daughter of Jon Huntsman

“Participating in this process is something we all think is incredibly important,” said Sohn. “Given that we know we’ve got a shot at driving some pretty large traffic through search and MSN, we’ve got a video from Chelsea Clinton and Mary Anne Huntsman, which are really like, ‘hey look, here’s a site you can go and find your polling place.’ It’s really important to get out and vote.”

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