Monday 2 September 2013

Dunkin Donuts blackface


Dunkin Donuts blackface, Dunkin Donuts blackface: After a racist backlash ensued in the U.S. over an ad campaign in Thailand that featured a smiling woman in blackface makeup, Dunkin Donuts apologized.

On September 1, Yahoo News wrote that officials at the donut franchise's parent company issued an apology on Twitter after it came under fire for what's being called a racist blackface advert.

"We are working with our Thailand franchisee to immediately pull the ad. DD recognizes the insensitivity of this spot," the statement read on Dunkin Donuts' official website Friday.
The uproar took place early this month when Dunkin Donuts used a blackface model to promote its new "Charcoal Donut."

A woman, made up in blackface, bright pink lipstick, a reto-style beehive up-do, while holding the new black donut, appears in the "racist" ad that reads (in Thai): "Break every rule of deliciousness."

Pressured by charges of racism from readers on Facebook, Twitter, and its website over the Dunkin Donuts blackface advertisement, company officials issued an apology and pledged to work on removing the ad.

However, just hours earlier, the local CEO was defiant and didn't share the mainstream sentiment, stating that he believed the ad was centered on the product and not meant to target any one group.

"It's absolutely ridiculous. We're not allowed to use black to promote our doughnuts? I don't get it. What's the big fuss? What if the product was white and I painted someone white, would that be racist?" said CEO Nadim Salhani, who says sales have surged by 50 percent since the advert went live.

"Not everybody in the world is paranoid about racism," Salhani added. Share your thoughts over the Dunkin Donuts blackface.

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