Kate Moss Loses H&M Chanel Burerry Endorsements After Cocaine, Supermodel Kate Moss's public dismissal from campaigns with H&M, Chanel, and Burberry after reportedly being photographed using cocaine is the latest reminder of a simple truth:
Arranged marriages between brands and celebrities are inherently risky. In the post-O.J. world, companies are tougher about enforcing morals clauses. According to Peggy Walter, who negotiates contracts at Leo Burnett, today it's standard practice to sign a celeb only after an extensive background check. But accidents still happen. Below, a short history of celebrity endorsements gone wrong. -- Eugenia Levenson1987:
The Beef Industry Council enlisted Cybill Shepherd to expound on her beef cravings for the "Real food for real people" campaign, but the move backfired when Shepherd admitted in public that she didn't eat meat.
OUCH!1988: Anheuser-Busch anchored its Michelob campaign with Eric Clapton's remake of "After Midnight" only to have the rock star tell Rolling Stone that he was battling alcoholism when he made the commercial and was in a detox facility by the time it came out.
Arranged marriages between brands and celebrities are inherently risky. In the post-O.J. world, companies are tougher about enforcing morals clauses. According to Peggy Walter, who negotiates contracts at Leo Burnett, today it's standard practice to sign a celeb only after an extensive background check. But accidents still happen. Below, a short history of celebrity endorsements gone wrong. -- Eugenia Levenson1987:
The Beef Industry Council enlisted Cybill Shepherd to expound on her beef cravings for the "Real food for real people" campaign, but the move backfired when Shepherd admitted in public that she didn't eat meat.
OUCH!1988: Anheuser-Busch anchored its Michelob campaign with Eric Clapton's remake of "After Midnight" only to have the rock star tell Rolling Stone that he was battling alcoholism when he made the commercial and was in a detox facility by the time it came out.
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