Charlize Theron Raymond Weil Ads, Luxury watchmaker, Raymond Weil has brought a whopping $20 million dollar lawsuit against its former ambassador, Hollywood actress Charlize Theron.What exactly did Theron do?Well, The South African model signed on as the face of a multimillion-dollar ad campaign in October of 2005, allegedly agreeing to wear only Raymond Weil watches whenever she went out in public.
In her capacity as an “international ambassador” for the company, Theron was responsible for showcasing and promoting the limited edition line of diamond-covered Shine watches, which sell for $7,000 and have straps made of gold or alligator skin.
Not a bad deal for a cool $20 million, right? Especially for an actress who hasn't seen too many blockbuster hits recently in the movie department.
At the time Theron was hired by Weil, she was also hired by Christian Dior to a 3 year contract for a fraction of the $20 million thrown at her by Raymond Weil. In fact, it is reported that she is only getting $6 million from Dior.
So what does she do....
She ticks off her sponsors by turning up in a Tourneau catalogue wearing a diamond-encrusted watch over the words, “Charlize Theron wears Dior.” She was also photographed at a Texas film festival last March allegedly wearing a Dior watch.
Now Raymond Weil is suing Theron for two timing them and making them look stupid after all this money they gave her. They claim a clear breach of contract with respect to the alleged clause that she could not wear/promote another designers watch during the time she was contractually obligated to Weil.
Says David Jaraslowicz, the attorney for Raymond Weil..
"“If you’re the model for Ralph Lauren, you can’t show up wearing Gucci at the Academy Awards." “She undercut our entire ad campaign.”
“We spent a fortune on an ad campaign centered around her,” Jaroslawicz said. “Then she goes off and makes us look silly in the industry by wearing Dior.”
In her capacity as an “international ambassador” for the company, Theron was responsible for showcasing and promoting the limited edition line of diamond-covered Shine watches, which sell for $7,000 and have straps made of gold or alligator skin.
Not a bad deal for a cool $20 million, right? Especially for an actress who hasn't seen too many blockbuster hits recently in the movie department.
At the time Theron was hired by Weil, she was also hired by Christian Dior to a 3 year contract for a fraction of the $20 million thrown at her by Raymond Weil. In fact, it is reported that she is only getting $6 million from Dior.
So what does she do....
She ticks off her sponsors by turning up in a Tourneau catalogue wearing a diamond-encrusted watch over the words, “Charlize Theron wears Dior.” She was also photographed at a Texas film festival last March allegedly wearing a Dior watch.
Now Raymond Weil is suing Theron for two timing them and making them look stupid after all this money they gave her. They claim a clear breach of contract with respect to the alleged clause that she could not wear/promote another designers watch during the time she was contractually obligated to Weil.
Says David Jaraslowicz, the attorney for Raymond Weil..
"“If you’re the model for Ralph Lauren, you can’t show up wearing Gucci at the Academy Awards." “She undercut our entire ad campaign.”
“We spent a fortune on an ad campaign centered around her,” Jaroslawicz said. “Then she goes off and makes us look silly in the industry by wearing Dior.”
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